No fleas on Mobas!
Transformation agency Mobas scratched out the competition in March when they won gold at the annual VMA Annual Awards, the premier event of the veterinary and animal health marketing industry.
Brands revisiting their heritage
Very often there’s nothing more significant to a brand than its heritage. However, as Art Director Ellie argues, there are times when perhaps the past is better off left just there… in the past.
Stagecoach East appoint Mobas to accelerate growth
Stagecoach East, who provide local bus services throughout Cambridgeshire and Bedfordshire, has appointed Mobas to deliver a new creative advertising campaign following a competitive pitch process.
Brand transformation in the hospitality and leisure sector
Nationally and globally, brands in the destination, hospitality and leisure sector have to work their socks off to please the ever-developing demands of sophisticated modern consumers. Staying true to their core brand essence while shaping a proposition that is relevant is a key issue – and has driven many of the transformational projects we’ve undertaken […]
A design of two halves
With Euro 2016 fast approaching, and everyone desperately trying to complete their sticker albums before the first kick of a ball on 10th June, we take a look at the designs that will shape the feel of the tournament over the next month. What do they mean, where have they come from and how memorable […]
Font Pairings
There are various things to consider and here are just some to think about. Finding typefaces with similar personalities is a safe bet – juxtaposing two fonts with similar letter curves, for example, or other font characteristics such as the same ‘x’ height (the height from the base line to the top of the lower-case […]
Why your logo is the icing on the cake
“A logo is not a brand unless it’s on a cow,” says AdamsMorioka in the Logo Design Workbook and we, at MobasCore, fundamentally agree. Clients often come to us looking for a brand identity refresh and our first response is “we don’t design logos”. And we don’t; we craft, hone and develop strong brands from […]
The art of the scamp
Your first question might be ‘What is a scamp?’. Well, it’s something that creative agencies should use as much as possible when working on campaign concepts and ideas. It’s a sketch of an idea, and represents how the concept works. What’s great about the scamp is it allows ideas to be worked on and presented […]