Cambridge and beyond
Cambridge has always been a city defined by ideas. For centuries, it has been a global centre of academic excellence, producing world leading research, breakthrough discoveries and generations of influential thinkers. In recent years, the city has evolved even further. Today, Cambridge stands at the forefront of innovation, entrepreneurship and economic growth. It is a […]
Mobas | 2025 Review
23 years in, still evolving
New Year, New Marketing Mojo
We all know that Christmas decorations typically have a longer life than most people’s New Year’s resolutions. So rather than making grand promises for the next twelve months, Adam Tuckwell, Mobas’s Director of Digital, offers five practical things marketers can do this January to set themselves in good stead for the rest of 2025.
Employer branding, EVPs and the power of employee engagement
This week we speak to Sarah Coates, our Brand and Marketing Strategist, who explains why businesses must consider their employer brand when working on their overall brand strategy, and how keeping her client experience has helped in the move to agency life. What are you most excited to be working on right now? Right now, […]
What is financial services marketing? How you can stand out in a competitive marketplace
Marketing any product or service has its opportunities and challenges, however, near the top for complexity is financial services marketing. Marketing for the finance sector walks the line between high compliance standards and the need to engage audiences around heavyweight subject matter. In a complex and crowded industry, the challenge to stand out has never […]
Mobas celebrates 20 years of transforming brands
Mobas is celebrating its 20th anniversary this week. With two decades of experience, Mobas has become renowned for transforming brands through unmatched insight, strategic thinking and astonishing creativity.
Why content marketing should be a priority in 2023
As a marketer, you’re always looking for the next big thing. The next best way to reach your audience and get ahead of the competition. And in 2023, that thing is content marketing. Here’s why you should make content marketing your focus in the new year.