What makes a good campaign great?
It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]
B2B Social Media Marketing : In 6 Steps
A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
Heading back to the office
With the gradual easing of lockdown restrictions and after a comprehensive programme to make the Mobas office secure, the Mobas team has begun to return to our Cambridge office. The new working week for Mobas consists of split days, Monday and Friday at home, Tuesday – Thursday in the office. As we come to the […]
Social Media’s role in digital PR
Continuing his series on Digital PR, Head of PR, Jay Evans looks at the role of social media in digital PR.
Podcast: What’s the point of creativity?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.
Digital PR is not a link-building bolt on
Following on from his first article on Digital PR, Head of PR, Jay Evans looks at why digital PR isn’t a link-building bolt on.
Surround yourself with people who will challenge you
These are testing times for business leaders. We’ve heard that phrase so much since the start of the Covid-19 pandemic, but what can business leaders actually do to sure up their businesses and focus on the future? It’s time for leaders to reflect on the opportunities ahead and to move forward. Doing this effectively might […]
What is Digital PR? A staple not a snack in your PR diet
In the first in a series of informative posts about Digital PR, Head of PR, Jay Evans answers the question, What is Digital PR?
It’s time to invest in financial wellbeing
Few sectors will have felt the burden of responsibility during the Covid-19 pandemic more than financial services. As business leaders begin to emerge and look to build a brighter future, is it time to reflect on our impact on society, financial wellbeing and a triple bottom line to create more sustainable businesses? To help business […]
Forget the ‘New Normal’ and embrace the question WHY
Mobas’ Commercial Director Adam Tuckwell encourages you to cast aside the language of Coronavirus and make 2020 the year we unite in asking one question. ‘Why?’