Has advertising got lazy?
Creative Lead Greg Bryant puts the cat among the pigeons…
Cultivating creativity in the cyber void
It’s been a strange year for business and, with no signs of the new normal letting up any time soon, we need to consider how processes that have always been office-centric can adapt and thrive to the working-from-home future. Senior Account Manager Emily Hutson reflects on her experience of creative collaboration and what can be […]
What’s my cause?
Mobas’ Director of Strategy Shelby Haslam explores the advantages of tying brands into people’s passions and politics.
What’s in a name?
Mobas’ Director of Brand Strategy Shelby Haslam looks at the complex process behind brand name creation.
Why a new brand doesn’t necessarily mean a new logo
Head of Brand Strategy and Insight Katie Vickery discusses what makes a brand, and how in today’s world, it’s so much more than the logo.
Planning a Website: 4 steps to consider in your process
Building a new website often requires more planning than you might expect. Digital Project Manager Yasmin Brown has broken down the main factors you should consider before embarking on any new web project. So you’ve made the decision to invest in upgrading your website: your business offering, brand and company voice have all evolved since […]
What makes a good campaign great?
It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]
B2B Social Media Marketing : In 6 Steps
A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
Heading back to the office
With the gradual easing of lockdown restrictions and after a comprehensive programme to make the Mobas office secure, the Mobas team has begun to return to our Cambridge office. The new working week for Mobas consists of split days, Monday and Friday at home, Tuesday – Thursday in the office. As we come to the […]
Social Media’s role in digital PR
Continuing his series on Digital PR, Head of PR, Jay Evans looks at the role of social media in digital PR.