International Women’s Day
Today marks International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.
Be brave, but remain true
When we think about brands being brave, we naturally tend to think about brands being outrageous, or being ‘in your face’. And yes, this is often true. When a brand is loud and proud, or loud and brash, we remember them. But are we remembering them and becoming advocates or users of those brands? Or […]
Podcast: Lockdown creativity hacks
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Director), Katie Vickery (Head of Brand Strategy) and Adam Tuckwell (Commercial Director) explore creativity hacks for remote working.
Podcast: Can too much competition be a good thing?
In this episode of What’s The Point, the after-hours podcast from Mobas, Adam Tuckwell, Katie Vickery and Greg Bryant discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition? Does a healthy level of competition keep your marketing fresh, your messaging on point and […]
Dear John… the client guide to switching digital agencies
The pitfalls of parting company – Joint MD Peter Chaloner explores the ins and outs of switching when the grass looks greener. Are you dissatisfied with your agency? Do you feel you aren’t getting the service or value for money you expect? Are you fearful of the complexity of switching? We understand that from time […]
6 easy SEO tips to increase organic website traffic
Digital Marketing Manager Carl Banks explains why optimisation is so essential. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). SEO is required to help search engines index your site quickly and easily: this will also […]
Assume nothing. It’s the only way your marketing will resonate
Head of Brand Strategy and Insight, Katie Vickery makes a plea for marketers to stop making assumptions about their audiences, so that they can be braver in marketing endeavours.
The fundamentals to creating a killer landing page for your business
We’ve all heard of landing pages and it’s more than likely we’ve all landed on one. But, why do we need them? What are they? And how can we make them a success? Digital Designer George Hadfield unpacks these big questions. Ultimately, a landing page is a lead generation tool. It’s a single web page […]
A perfect campaign will always stand the test of time
Campaigns are the cornerstone of agency relationships and the peaks and troughs that punctate their creation and eventual end are what makes them truly exciting projects. Senior Account Manager Emily Hutson discusses the need to create longevity in campaigns and the natural handover from agency to client following success.
How AI can change, and is changing, public relations
Head of PR Jay Evans explains how the days when artificial intelligence was confined to sci-fi movies are long gone.