A design of two halves
With Euro 2016 fast approaching, and everyone desperately trying to complete their sticker albums before the first kick of a ball on 10th June, we take a look at the designs that will shape the feel of the tournament over the next month. What do they mean, where have they come from and how memorable […]
Anniversaries: a cause for celebration
We love celebrating milestones here at Mobas and this year is a bumper one for our clients. Marmalade, the specialist car insurance firm for young drivers, is turning 10, architectural systems company Reynaers Aluminium is marking its first 25 years in business and the innovative green recycling expert Ellgia is having not one, but two […]
When social media goes off on a tangent, think Smarty McSmart
When the coverage of Boaty McBoatface went viral, Natural Environment Research Council (NERC) faced a lot of potential egg on its Boaty face.
Business benefits of charity giving
Robin Bryant talks about why strategic marketing agency Mobas is sponsoring the 2016 Cambridge Roar, and the very many benefits that supporting charities and causes can deliver to a business:
Mobas boosts Social Media offering
The PR and content team of strategic marketing agency Mobas has appointed leading expert in social media Neil Coomber-Webb to enhance and expand its range of services.
Hot topics in the year ahead
There are a lot of hot topics right now in the world of digital as the pace of technological change grows ever quicker. The news that Facebook’s Occulus Rift is now available to pre-order is not only sending ripples of excitement across our development team but also signals that this is the year that virtual […]
We celebrate seven decades of Dolly Parton
To celebrate Dolly Parton’s 70th Birthday, we’ve compiled some of her most wise and witty quotes – enjoy!
Looking at the year ahead
Many commentators think that 2016 is the year that press releases will die – we don’t agree. Press releases play a valuable role in getting your news out to the media, but as with most marketing tools, the best format depends on who you are talking to and what your story is. On the whole, […]
Font Pairings
There are various things to consider and here are just some to think about. Finding typefaces with similar personalities is a safe bet – juxtaposing two fonts with similar letter curves, for example, or other font characteristics such as the same ‘x’ height (the height from the base line to the top of the lower-case […]
Do’s and don’ts of logo design
There are many things that need to be considered when designing a logo and to us designers they represent the challenge of incorporating our clients’ ideas into one single graphic that is a point of recognition for their brand.