What makes a great PR team?
Part-way through a year’s placement with the PR team at Mobas, Sheffield Hallam student Lucie shares her thoughts so far.
The perks of owning a verified Twitter
Longing for that all-important verified blue tick on Twitter? Well, the online social networking site has announced that anyone can now apply to have their account verified, subject to criteria proving that they are a genuine user or organisation. To have a profile authenticated with the iconic blue tick, users are simply required to fill […]
Mobas leads the pack in the CIPR PRide Awards shortlist
The Chartered Institute of Public Relations (CIPR) in the east of England has announced the shortlist for its PRide Awards 2016. The annual awards celebrate the PR successes across all regions of the UK, and Mobas has risen to the top with the most nominations of any East Anglia agency.
Mobas to work alongside Cambridge University Press in educating the world
Mobas, the strategic marketing agency based in Cambridge, is set to play a key role in bringing the educational excellence and heritage of Cambridge University Press to students and teachers worldwide.
Why your PRs should not neglect SEO
Mobas’ PR Account Executive, Catie, cuts through the SEO noise and lays it out straight. As a new PR Account Exec I’ve been vaguely aware of search engine optimisation, but have never had it stripped down to the basics to understand exactly how it works, how it applies to me and how I can effectively […]
The importance of client dialogue
Mobas’ Digital Project Manager, Jon, highlights the benefits of continuous client dialogue, without which a project could crumble.
Media relations vs online influencer: there’s no contest, no really
There’s been a lot of discussion recently of the notion that it’s: “Goodbye media relations and hello influencer relations!” At Mobas we’ve concluded that rather than closing a door on media relations, we’re simply navigating down a long tunnel with various entrances leading to the numerous communications platforms that now exist. This is exciting, and […]
The name generation game
Because ‘starting up’ is by its very nature an exciting time for all concerned, it follows that the naming of any venture is a key element of the process: one where simply using the directors’ surnames won’t cut it. So the quest for the perfect name begins, a journey which can bring with it frustration, […]
Utilise your idle technology to accelerate scientific research with no investment of time or money
In June last year Mobas signed up to World Community Grid (WCG), an initiative through which unused processing power is donated to non-profit scientific projects.
Coldplay fans light up Wembley – the power of consumer engagement
Having grown up with their music – collecting every album and frantically trying to get tickets for every show – Jess Martin is one of Coldplay’s self-proclaimed ‘biggest fans’. Having recently returned from their latest tour ‘A Head Full of Dreams’, a week on Jess reflects on the reason why she still can’t get the […]