On the radar – May Edition
Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform on today’s business landscape. What you should be reading, listening to and attending this month
Strategy is not a luxury for SMEs
A great campaign is more than just good design
Sure, a campaign needs to look great to catch people’s attention, but here Greg Bryant, Mobas’ Creative Lead explores why the success of any creative campaign hinges on a great idea. That idea should work across all platforms and should never rely fully on the design to bring it to life. The design should enhance […]
Is your marketing plan collecting dust
Every marketer knows the value of a clear and well thought through marketing strategy. Countless hours are spent identifying the target audiences, understanding the messaging points and perfecting the tactics – yet for some reason, the vast majority of marketing plans sit gathering dust as businesses, brands and products evolve at pace. Mobas’ Account Director […]
Back to the future
As we return to the office, Creative Director Greg Bryant asks whether we can take anything from lockdown to improve how we work?
Stop guessing, start researching: understanding marketing impact
As we emerge from Covid, marketing budgets are likely to be under increased scrutiny. Ruth Gosling looks at why it’s more important than ever for marketers to use data and insight to demonstrate the impact of their work.
2022’s Pantone colour of the year – will purple reign?
From the runways to TikTok, lavender’s popularity has been on the rise these past few years, and with Pantone’s latest colour of the year selection, ‘Very Peri’, we’ll no doubt be seeing a lot more of it in 2022. Senior Account Manager Emily Hutson explains why. According to Pantone’s website, “Very Peri displays a spritely, […]
What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Are we making or following the trends?
Senior Account Manager, Emily Hutson, weighs up the pros and cons of being an earlier adapter for new technology, joining the party too late, and the value of knowing your audience when choosing to set the trend.