2022’s Pantone colour of the year – will purple reign?
From the runways to TikTok, lavender’s popularity has been on the rise these past few years, and with Pantone’s latest colour of the year selection, ‘Very Peri’, we’ll no doubt be seeing a lot more of it in 2022. Senior Account Manager Emily Hutson explains why. According to Pantone’s website, “Very Peri displays a spritely, […]
What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Are we making or following the trends?
Senior Account Manager, Emily Hutson, weighs up the pros and cons of being an earlier adapter for new technology, joining the party too late, and the value of knowing your audience when choosing to set the trend.
Understanding the social media generation
In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]
Be warned! Content makes for a rubbish king
In January 1996, Bill Gates wrote an essay published on the Microsoft website titled “Content is king”. While Gates was writing about how the creation of meaningful content would allow the internet to flourish, the phrase resonated in the minds of many in marketing. In this article, Mobas’ Commercial Director Adam Tuckwell explains why this […]
It’s time to open up to ESG
ESG, three letters you may have seen, heard and dismissed as ‘not relevant to your business’. If you aren’t planning to seek investors or float your business, ESG would have been an abbreviation that didn’t resonate. However, the world is changing, and a business’s Environmental, Social and Governance policies are migrating away from investors and […]
GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
There to be broken
Clive Weatherley, Head of Copy, argues why some, and only some, laws of the English language can be happily ditched.