Understanding the social media generation
In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]
Be warned! Content makes for a rubbish king
In January 1996, Bill Gates wrote an essay published on the Microsoft website titled “Content is king”. While Gates was writing about how the creation of meaningful content would allow the internet to flourish, the phrase resonated in the minds of many in marketing. In this article, Mobas’ Commercial Director Adam Tuckwell explains why this […]
It’s time to open up to ESG
ESG, three letters you may have seen, heard and dismissed as ‘not relevant to your business’. If you aren’t planning to seek investors or float your business, ESG would have been an abbreviation that didn’t resonate. However, the world is changing, and a business’s Environmental, Social and Governance policies are migrating away from investors and […]
GA4: Make the move before it’s too late
Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]
The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
There to be broken
Clive Weatherley, Head of Copy, argues why some, and only some, laws of the English language can be happily ditched.
So, who has added more style to the Euros? Are you BBC or ITV?
As we approach the peak of Euro 2020, Creative Director Greg Bryant looks at how the two main broadcasters have branded and presented the tournament this year. We’ve waited a little longer for this tournament than usual, so obviously the anticipation has grown. I love these tournaments: I love everything around them, the whole event. […]
Stop Guessing, Start Researching
Understanding customer needs in a post COVID world
Looking beyond the visual
Our Head of Studio and Art Director Ellie Pearson discusses how a successful brand has to stand for more than what it looks like on the outside. Over time, we’ve found ourselves in a dangerous mindset where a logo is seen as the most important thing surrounding a brand. Yet we have to ask ourselves […]
Integrating cultures for merger and acquisition
Often a merger or acquisition unexpectedly heads south, for which the costs are painfully clear for all to see. Typically morale drops, and the desired alignment between teams or the blended businesses fail. Key stakeholders who you planned to keep start heading for the fire exits. But what really is going on and why is […]