Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
Consumer pressure forces response from food brands
Plastic’s no longer fantastic and an even stronger focus on sustainability is piling on the pressure. Mobas MD Rob Bryant looks at the implications for food and drink brands – and finds time to raise a glass to gin.
Youth insight ignites brand campaign for insurer Marmalade
With a new driving test coming into force in December 2017, businesses involved in the process of learning to drive are flooding the market with useful advice for young drivers. How to stand out and create true empathy with young people is the challenge for Mobas and Marmalade.
What does political and economic uncertainty mean for us and our clients?
There’s no doubting that recent events have resulted in uncertainty both from a political and economic perspective. Senior Account Manager, Katie Sandell, reflects on how this is impacting our clients and how marketing must adapt alongside the wider business climate.
The blended workforce – a trend that’s already paying off
At the start of the year, Forbes Magazine predicted that the ‘blended workforce’ would be one of the 10 key workplace trends that will mark 2017. Head of Strategy, Shelby Haslam, discusses how the team are already bringing this approach to client relationships.