Mobas unlocks transformative change for clients during tough times
No matter how experienced a business or its leadership team, 2020 has been a year like no other, filled with countless challenges. However, as we reflect on the year as it draws to a close, we’re enthused and excited by the growing wave of optimism building in businesses who have adopted a maverick mindset. It’s […]
Assume nothing. It’s the only way your marketing will resonate
Head of Brand Strategy and Insight, Katie Vickery makes a plea for marketers to stop making assumptions about their audiences, so that they can be braver in marketing endeavours.
Mobas Appoints Insight and Analytics Manager
We are excited to announce the appointment of Ruth Gosling in a newly created role at Mobas – Insight and Analytics Manager.
Decoding digital marketing performance with Google Data Studio
At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]
Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Three ways that social media data is misunderstood
Confused about results? Our Social Media Account Manager Carl Banks steers you through the minefield.
Why do I need a marketing strategy?
Consumer pressure forces response from food brands
Plastic’s no longer fantastic and an even stronger focus on sustainability is piling on the pressure. Mobas MD Rob Bryant looks at the implications for food and drink brands – and finds time to raise a glass to gin.
Youth insight ignites brand campaign for insurer Marmalade
With a new driving test coming into force in December 2017, businesses involved in the process of learning to drive are flooding the market with useful advice for young drivers. How to stand out and create true empathy with young people is the challenge for Mobas and Marmalade.
What does political and economic uncertainty mean for us and our clients?
There’s no doubting that recent events have resulted in uncertainty both from a political and economic perspective. Senior Account Manager, Katie Sandell, reflects on how this is impacting our clients and how marketing must adapt alongside the wider business climate.