Mobas continues to invest in quality insight offering
Recognised as a Market Research Society Company Partner for 2024
Unwrapping the future of market research in 2024
What’s in store for market research and insight in 2024? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at some of the trends and what they mean for our clients.
Understanding Generation Alpha: motivations and priorities
Although many brands are embracing Gen Z, their younger siblings, Gen Alpha, are less talked about. While this audience is still young, they shouldn’t be ignored, as there’s evidence of ‘upageing’ (growing up faster and at a younger age), and that they have spending power and influence beyond their years.
Mobas unveils comprehensive guide to research for strategic business growth
In an era of dynamic economic shifts and unforeseen market changes, having access to accurate and timely insights is the linchpin of success for any business. Recognising this imperative need, the insight team at Mobas has crafted a robust guide to conducting research that aims to empower businesses across various sectors.
Mobas is now a Market Research Society Company Partner
We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.
Stop guessing, start researching: understanding marketing impact
As we emerge from Covid, marketing budgets are likely to be under increased scrutiny. Ruth Gosling looks at why it’s more important than ever for marketers to use data and insight to demonstrate the impact of their work.
Stop Guessing, Start Researching
Understanding customer needs in a post COVID world
Meet the Transformers – Adam Tuckwell
In the latest instalment of our Meet the Transformers Series, Adam Tuckwell, Mobas’ Commercial Director discusses what makes a good leader, why he loves the fast pace of agency life and why he believes Mobas is an excellent fit for businesses looking to accelerate their growth.
Meet the Transformers – Ruth Gosling
In the latest instalment of our Meet the Transformers Series, Ruth Gosling, Mobas’ Insight & Analytics Manager discusses how we help we use data and insight to drive our campaign and why she chose to join Mobas last year.
Meet the Transformers – Shelby Haslam
In the latest instalment of our Meet the Transformers Series, Shelby Haslam, Mobas’ Director of Strategy discusses how we help develop and grow our clients.