Accor Case Study

Elevating Accor’s brand position and driving engagement across multiple hotel brands

More of the work
A hotel staff member shows a room key card to an adult carrying a child on their shoulders.

Stronger engagement

Capturing attention and building meaningful connections

Greater impact

Helping Accor stand out in a competitive market

Improved performance

Delivering more consistent, high-performing campaigns

Client and context

Accor is a leading global hospitality group with a diverse portfolio including Novotel, Mercure, Ibis, Sofitel and Pullman. With a strong presence across national and regional markets, Accor wanted to strengthen brand positioning and marketing consistency. Mobas, bringing extensive hospitality and leisure marketing experience, was appointed to refine strategic direction, improve campaign effectiveness and enhance engagement across multiple audiences.

Challenge

Accor faced several challenges:

  • Ensuring brand consistency across a wide portfolio of hotel brands.
  • Increasing engagement with leisure and business travellers.
  • Delivering campaigns that performed across regional markets.
  • Strengthening customer loyalty and driving repeat bookings.

Approach

Mobas worked closely with senior Accor teams to refine brand positioning, align messaging and deliver targeted multi‑channel campaigns. Our approach focused on understanding traveller motivations, identifying brand distinctions and ensuring relevance across regions.

We developed content systems, campaign frameworks and digital activation models that could be deployed across national and regional teams with clarity and ease.

Solution

We delivered:

  • refined brand positioning and messaging for each hotel brand
  • campaign toolkits supporting national and regional activation
  • stronger creative frameworks for digital and offline channels
  • guidance to improve brand visibility and customer engagement
  • support to enhance loyalty and long‑term brand preference.

Impact

Accor faced several challenges:

  • Clearer brand distinction across the portfolio.
  • Improved customer engagement through targeted messaging.
  • Stronger campaign structure for national and regional teams.
  • A more cohesive and compelling brand presence in market.
"A brand new Novotel hotel opening soon” hoarding featuring a woman blowing colourful confetti, with a cyclist passing by in front.
A brochure layout for MGallery by Sofitel showcasing interior photography and design details from the Castle Hotel Windsor.
A website mockup for Accor showing a hotel lounge interior and the headline “Enjoy unparalleled choice – over 200 hotels across the UK.”
"A brand new Novotel hotel opening soon” hoarding featuring a woman blowing colourful confetti, with a cyclist passing by in front.
A brochure layout for MGallery by Sofitel showcasing interior photography and design details from the Castle Hotel Windsor.
A website mockup for Accor showing a hotel lounge interior and the headline “Enjoy unparalleled choice – over 200 hotels across the UK.”

Why it worked

The partnership succeeded because Mobas focused on strategic clarity, audience insight and practical activation across all channels. We ensured each brand retained its character while benefitting from a unified strategic approach that helped lift overall performance.

Dana LewisDirector of MICE, Accor Global Sales
“You understand our needs well and understand how Accor works… which isn’t always easy!”

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Ready to chat? We can help.

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.