Excello Law Case Study
Supporting international growth for Excello Law through insight led marketing
Client and context
Excello Law is a pioneering consultancy model law firm offering senior lawyers greater flexibility, autonomy and control over their work. As the firm expanded into new regions including the United Kingdom, Northern Ireland, the United States and the United Arab Emirates, it partnered with Mobas, bringing deep professional services marketing experience to deliver a scalable marketing approach that builds awareness and drives high-quality lawyer recruitment.
Challenge
Excello Law needed a marketing framework that would:
- build awareness in new and existing markets
- generate a consistent flow of high quality senior lawyer leads
- address regional differences in terminology, motivation and legal culture
- provide a scalable and repeatable model for future international expansion.
Approach
Mobas developed a two-tier international marketing strategy based on awareness and lead generation. This included audience mapping and message refinement in each region to ensure cultural and professional relevance. Creative assets were designed to deliver clarity, emotional resonance and strong engagement across digital channels.
Solution
We delivered:
- awareness campaigns featuring video and carousel content to build market presence
- lead generation programmes using LinkedIn native forms with region specific messaging
- messaging frameworks and content adapted for each territory
- a scalable activation model supporting future expansion
- ongoing optimisation based on real-time data and performance insight.
Impact
- Strong levels of engagement across all international markets.
- Increased lead volumes and higher quality enquiries from senior lawyers.
- Improved understanding of regional motivations informing future growth.
- A scalable marketing infrastructure supporting ongoing expansion.
Why it worked
The programme was successful because Mobas combined insight, localisation and performance marketing into one joined approach. By understanding audience needs and cultural nuances, the campaign created genuine relevance and delivered meaningful action.
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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
