Habit Action Case Study

Delivering strategic insight and digital performance for Habit Action

More of the work

Client and context

Habit Action is a specialist workspace design and build organisation known for blending science, creativity and behavioural understanding to create effective working environments. The company wanted to strengthen conversion across its digital estate and reinforce its position as a data led innovator in workplace transformation. Mobas partnered with Habit Action to deliver strategic thinking and measurable digital improvement.

Challenge

Habit Action needed to:

  • improve conversion rates across key digital touch points
  • communicate its science-led approach with greater clarity
  • strengthen its online positioning against competitors
  • develop a scalable framework for continued optimisation.

Approach

Mobas conducted a detailed analysis of user behaviour, website performance and the competitive landscape. We identified friction points within the user journey and shaped a conversion rate optimisation programme focused on simplification, clarity and trust. Our work included refining messaging, improving content structure and enhancing the visual narrative.

Modern office lounge with sofas, chairs, and a bar area.

Solution

We delivered:

  • a conversion rate optimisation programme informed by behavioural insight
  • enhanced messaging emphasising Habit Action’s science-led methodology
  • clearer user journeys to improve engagement and enquiry rates
  • strategic recommendations for long-term optimisation and digital development.

Impact

  • Increased user engagement driven by clearer messaging and structure.
  • Improved enquiry quality and volume across key service areas.
  • Stronger alignment between digital experience and brand promise.
  • A foundation for ongoing optimisation and future growth.
Collage of branded presentation slides and graphics about workplace culture and company identity.
Collage of branded presentation slides and graphics about workplace culture and company identity.

Why it worked

The programme succeeded because Mobas combined analytical rigour with creative thinking. By grounding all recommendations in behavioural insight, we delivered improvements that strengthened both user experience and business outcomes.

Robin BryantFounder & Director of Growth
“Mobas helped Habit Action refine their brand and messaging, creating clearer market differentiation and stronger client engagement. A focused, collaborative process that delivered a more confident and compelling presence.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.