Reynaers Case Study

Creating a standout brand and campaign experience for Reynaers

More of the work
A CGI of the Eiffel Tower with large glass façades showcasing Reynaers aluminium windows with the strap line, "Any space transformed".

Client and context

Reynaers is a leading provider of high quality aluminium glazing solutions, working with architects, fabricators and homeowners across the built environment sector. To support brand visibility and strengthen engagement with industry decision makers, Reynaers partnered with Mobas to deliver a compelling creative campaign and refreshed brand communication.

Challenge

Reynaers needed to:

  • differentiate in a competitive construction and specification market
  • communicate technical excellence in a clear, inspiring way
  • build greater emotional connection with architects and specifiers
  • create a campaign that could work across multiple channels and audiences.

Approach

Mobas undertook audience research and competitive analysis to understand key motivators and decision drivers within the construction sector. We created a bold creative concept showcasing the transformative impact of Reynaers’ products across different spaces and applications. The visual direction emphasised confidence, innovation and design integrity.

Photo of a Reynaers logo sign in situ.

Solution

We delivered:

  • a standout campaign built around the ‘Any Space Transformed’ concept
  • visually engaging creative assets for use across digital, print and events
  • strong narrative messaging positioning Reynaers as a design led, solution-driven partner
  • a flexible campaign toolkit supporting internal and external implementation.

Impact

  • Increased brand recognition across specification audiences.
  • Higher engagement across digital and offline channels.
  • A more confident and distinctive market position.
  • A scalable creative platform for future campaigns and activities.
Photo of a modern home showcasing Reynears aluminium windows and doors.
Photo of the Reynears at Home logo in gold foil on a grey brochure cover.
Photo of the Reynears at Home logo in gold foil on a grey brochure cover.
Photo of a modern home showcasing Reynears aluminium windows and doors.

Why It Worked

The programme succeeded because Mobas balanced strong creative thinking with a deep understanding of industry expectations. By focusing on transformation, design and impact, the campaign resonated with both practical and aspirational needs.

Greg BryantCreative Director, Mobas
“Partnering with Reynaers, Mobas delivered the award winning ‘Any Space, Transformed’ campaign, combining insight, research and creative flair. From a compelling white paper and VR facilitated launch to striking visuals and social engagement, we elevated their brand and generated significant new leads. A proud, genuine, strategic collaboration with lasting commercial impact.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.