NHS Case Study

Driving public health engagement through strategic NHS campaigns

More of the work
A raised view of a crowd of young people with raised arms. The girl at the front is holding a speech bubble sign saying, "i have".

Client and context

The National Health Service delivers essential care and prevention services to communities across the United Kingdom. To improve engagement and encourage behaviour change across key areas such as blood donation, cancer awareness and vaccination uptake, NHS teams partnered with Mobas to deliver strategic, insight-led campaigns that connected with diverse audiences.

Challenge

The NHS needed campaigns that would:

  • address behavioural barriers among different demographic groups
  • communicate essential health information with clarity and reassurance
  • drive measurable action such as bookings, registrations and enquiries
  • align messaging with clinical pathways and operational realities.

Approach

Mobas combined research, service understanding and audience insight to shape compelling public health communication. We conducted behavioural mapping, reviewed service journeys and analysed what motivates action across different health contexts. Creative development focused on clarity, empathy and accessibility, ensuring messages resonated across all communities.

Solution

We delivered:

  • awareness and behaviour change campaigns for blood donation and cancer action
  • vaccination campaigns designed to reach at risk and underserved audiences
  • multi-channel creative including digital, print, outdoor and practice based messaging
  • simplified pathways that aligned campaign messaging with booking and service access.

Impact

  • Increased engagement and uptake across target health services.
  • Improved clarity and confidence among communities receiving health messages.
  • Stronger alignment between creative messaging and NHS service delivery.
  • Scalable campaign frameworks that can be applied across future public health priorities.
Mockup of the NHS North East London Cancer Alliance website page titled "Cancer Diagnosis".

Why it worked

The programme was successful because Mobas approached each campaign as part of a wider public health system. By combining behavioural insight, strategic clarity and service-aligned creative, we delivered communication that both informed and empowered.

Paul ThomasCommunications and Engagement Manager, North East London Cancer Alliance
“I just wanted to say a big thank you to everyone at Mobas for all the work on our new website. The team at Mobas has done a fantastic job and we are really pleased with the results. It’s been a pleasure working with the team on the project and they have all really helped us to create a website which meets our needs.”

More work we’re proud of

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MSD Animal Health

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Novatris Animal Health

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.