27 October 2015 -

NHS Blood and Transplant turn to Mobas for guidelines refresh

Having worked closely with NHS Blood and Transplant (NHSBT) for a number of years, Mobas has been appointed to refresh its brand guidelines.

“The NHSBT brand has evolved over time and it’s important that the guidelines remain relevant and up to date,” commented Greg Bryant, Creative at Mobas. “With the brand being so widely used across many locations and applications it’s essential that the team have clear rulings around its application.”

Neil Phillips, Head of Brand Communications at NHSBT, said: “We recognised the need to update our existing guidelines to maintain their consistent use and, having worked with Mobas over many years, have confidence that the team understands our needs and will deliver the project quickly and accurately.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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