University of Cambridge Case Study
Enhancing digital engagement for the University of Cambridge
Client and context
The University of Cambridge is one of the world’s most respected academic institutions, attracting learners, researchers and organisations from across the globe. To strengthen digital engagement and improve user experience across key platforms, the University partnered with Mobas to deliver a series of strategic and creative digital projects supporting colleges, venues and online learning initiatives.
Challenge
The University needed to:
- reach and engage younger and more diverse audiences
- improve accessibility and usability across college and venue websites
- present complex academic and service information with clarity
- build a cohesive digital experience across multiple sub brands and platforms.
Approach
Mobas combined research, stakeholder interviews and digital audits to understand user needs, organisational aims and platform challenges. We developed refreshed narratives, clearer structures and modernised digital experiences across multiple University projects. Our focus was on accessibility, clarity, user confidence and long-term scalability.
Solution
We delivered:
- a millennial-focused social media campaign with strong engagement
- an inclusive website for an ambitious Cambridge College
- a modernised events website for one of Cambridge’s oldest colleges
- a refreshed digital platform for a leading Cambridge conference venue
- a renewed brand and proposition for Advanced Online, the University’s online learning initiative.
Impact
- Increased engagement across social and digital channels.
- Improved accessibility and usability across college and venue platforms.
- Clearer online journeys leading to stronger enquiries and conversion.
- A more unified and modernised digital experience supporting future expansion.
Why It Worked
The programme succeeded because Mobas approached the University’s digital needs holistically. By blending audience insight, strategic clarity and strong digital execution, we created experiences that were inclusive, intuitive and aligned to institutional ambition.
More work we’re proud of
Ready to chat? We can help.
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
