Animal Health Marketing Agency

Striving for better animal health marketing across the UK and Europe

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Billboard with rubber boots and the message ‘Join the march’ promoting animal health.

Who we are

A leading animal health marketing agency connecting brands with vets, pet owners and the wider industry

Mobas is a trusted animal health marketing agency with more than 20 years of experience in delivering strategic, creative and digital campaigns for leading animal healthcare brands. We help animal health businesses – including global pharmaceutical companies, veterinary suppliers and pet care brands – engage the audiences that matter most: veterinary professionals, pet owners, agricultural clients and animal welfare stakeholders.

The animal health and veterinary landscape is competitive, regulated and constantly evolving. Whether you’re launching a new pharmaceutical product, repositioning a veterinary brand, or running an awareness campaign, success relies on more than just great design – it demands deep insight, industry understanding and audience relevance.

At Mobas, we bring all three.

We’ve proudly partnered with some of the biggest names in the sector — including MSD Animal Health, Elanco, Novartis, Janssen Animal Health, and Animalcare — delivering marketing campaigns that have helped drive education, shift behaviour, and improve commercial outcomes.

Animal healthcare work

Good brands touch us, intuitive digital experiences delight us and great campaigns make us smile or cry. When they do, the impact on business success is huge.

White MSD Animal Helath Logo on a teal background.

MSD Animal Health

White Novartis logo on a orange background.

Novatris Animal Health

Integrated solutions

From equine and livestock marketing to companion animal product launches, we’ve supported a wide range of businesses in standing out, building trust, and delivering measurable results in this highly specialised space.

Our creative and strategic team works closely with regulatory and medical affairs teams to ensure every piece of content – from detail aids and white papers to social media ads and packaging – is not only compelling but also compliant with strict industry standards.

Whether you’re a global pharmaceutical manufacturer, a veterinary diagnostics start-up, or a pet health brand looking to expand, Mobas is the animal health marketing agency that understands your world and speaks your language.

Our work is insight-led and audience-driven. We understand that engaging a time-poor veterinary professional requires a different tone and approach than speaking to an emotionally motivated pet owner. That’s why every campaign we create is grounded in data, behavioural insight and sector-specific research.

Cartoon dog and cat display at an indoor event space.

We’ve delivered:

  • brand strategy and development for animal health and pet care companies
  • product and treatment launch campaigns for animal pharmaceutical brand
  • veterinary communications including technical content and CPD engagement
  • pet owner awareness campaigns that promote responsible care and product uptake
  • content marketing tailored for both professional and consumer audiences
  • digital campaigns, including SEO, PPC, and paid social for the animal health sector
  • UX-focused websites and landing pages that inform and convert.

Animal healthcare clients

Partnering with businesses to establish their purpose, determine their drive and enable their progression.

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Shelby HaslamDirector of Strategy, Mobas
“Animal health is a specialist sector, and credibility is key. We take the time to understand the science, the audiences and the commercial landscape so our work feels informed and authentic.”
Greg BryantCreative Director, Mobas
“Our role is to help animal health brands connect with both professionals and pet owners in ways that feel human, trustworthy and relevant.”
Robin BryantGrowth Director and Founder, Mobas
“We help animal health organisations move beyond product-led messaging to build stronger brand relationships that support long-term growth.”

Ready to chat? We can help.

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Awards & accreditations

We’re proud to be recognised not just for the results we deliver, but for the way we communicate them. Our marketing excellence has earned industry-wide recognition, reinforcing the strength of our brand and the impact of our campaigns.