NHS AND HEALTHCARE MARKETING AGENCY

Developing and strengthening healthcare brands and sub-brands of the NHS

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Three NHS posters promoting breast screening with patient quotes displayed on a wall.

Who we are

Mobas is a trusted healthcare & NHS marketing agency supporting positive change in public health

At Mobas, we are proud to be an experienced NHS marketing agency, supporting the delivery of public health messaging, behaviour change campaigns, and strategic communications across the UK healthcare system. With over two decades of experience working with public sector and healthcare organisations, we understand the complex regulatory environment, audience sensitivities and operational challenges that come with delivering effective marketing within the NHS and wider health and care sectors.

Our work goes beyond creative delivery. We act as a strategic partner to NHS trusts, Integrated Care Systems (ICSs), Clinical Commissioning Groups (CCGs), and healthcare charities – using insight-led thinking to inform campaigns that are inclusive, accessible and impactful. Whether the aim is to drive patient engagement, promote service uptake, or support workforce recruitment, we combine data, creativity and public health understanding to deliver outcomes that matter.

As a leading healthcare communications agency, we have successfully developed and delivered NHS campaigns focused on:

Our approach is rooted in audience insight and community understanding. We design messages that cut through noise and misinformation, resonate with target groups, and reflect the diverse needs of local populations. From campaign planning and message development to creative execution and multi-channel delivery, every step of our process is aligned with NHS guidelines, brand standards, and accessibility requirements.

Mobile-style graphic featuring an NHS breast screening message with a person in traditional clothing holding a cup, alongside text encouraging women aged 50–71 in North East London to attend screening.
Crowd cheering with a sign that says ‘I have.’
Mobile-style graphic featuring an NHS breast screening message with a person in traditional clothing holding a cup, alongside text encouraging women aged 50–71 in North East London to attend screening.
Crowd cheering with a sign that says ‘I have.’

NHS & healthcare work

Good brands touch us, intuitive digital experiences delight us and great campaigns make us smile or cry. When they do, the impact on business success is huge.

White NHS logo on a blue background.

NHS

Integrated solutions

We’ve supported a wide range of NHS and health sector partners, helping them to engage harder-to-reach audiences, reduce health inequalities and improve service awareness. 

As a specialist public sector marketing agency, we are acutely aware of the need to balance creativity with compliance. We work closely with communications teams, clinical leads and governance professionals to ensure messaging is evidence-based, culturally sensitive and aligned with national health priorities. Our work is often informed by NHS England guidelines, NICE recommendations, and regional population health insights.

We’ve supported a wide range of NHS and health sector partners, helping them to engage harder-to-reach audiences, reduce health inequalities and improve service awareness. 

Whether you’re looking to launch a local health campaign, improve communication across your ICS, or rebrand NHS services for a more unified patient experience, Mobas is the NHS marketing agency with the experience, empathy and expertise to help you achieve your goals.

Mockup of the NHS North East London Cancer Alliance website page titled "Cancer Diagnosis".

Mobas supports NHS clients across a wide range of services:

  • NHS branding and visual identity development.
  • Multi-channel health campaigns, including digital, print, and OOH.
  • Website design and digital platforms for health services and public campaigns.
  • Patient engagement strategies.
  • Public consultation and stakeholder communications.

NHS healthcare clients

Partnering with businesses to establish their purpose, determine their drive and enable their progression.

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Paul ThomasCommunications and Engagement Manager, North East London Cancer Alliance
“I just wanted to say a big thank you to everyone at Mobas for all the work on our new website. The team at Mobas has done a fantastic job and we are really pleased with the results. It’s been a pleasure working with the team on the project and they have all really helped us to create a website which meets our needs.”
Shelby HaslamDirector of Strategy, Mobas
“Healthcare communications require sensitivity, clarity and responsibility. We approach every project with an understanding of the human impact behind the brief.”
Adam TuckwellJoint Managing Director, Mobas
“Effective healthcare marketing isn’t about promotion — it’s about understanding people, behaviours and outcomes. That’s where strategy really matters.”
Michelle YeldhamMarketing Manager, NHS Blood and Transplant
“Trust that you will always come up with the solutions that suit my market. Creativity and new ideas.”

Ready to chat? We can help.

Close‑up view of neatly stacked notebooks with black spines and blue ribbon pen holding loops.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Awards & accreditations

We’re proud to be recognised not just for the results we deliver, but for the way we communicate them. Our marketing excellence has earned industry-wide recognition, reinforcing the strength of our brand and the impact of our campaigns.