Embracing emerging technology

Savvy business leaders know that engaging with emerging technology can be critical for business growth. When leading their businesses through these uncertain times, technology could be the difference between simply getting by and unlocking growth.

Investing in the right tools can make your teams more productive, more efficient, and more profitable. From cloud adoption to artificial intelligence, the new generation of business technology can support you from start-up to growth.

To equip leaders with the tools and insights they need to navigate their businesses during challenging times, Mobas has launched a new podcast series called Transforming Minds. The podcast features Mobas’ Head of Brand Strategy and Insight Katie Vickery as she interviews Charles Radclyffe, an innovation specialist, digital ethicist and TEDx speaker. In a highly informative and engaging conversation, Katie and Charles discuss the importance of engaging with emerging technology and the role of leaders in setting the digital direction of their firms.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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