22 January 2015 -

Greene King raises the bar with Mobas

Mobas has been appointed by national beverage brand Greene King to design, build and deliver a website for a brand new pub concept which will be launching soon.

The website will be aimed at people with a passion for craft ales and a zeal for beer. The responsive website is set to encourage visitors to share their experiences and join online conversations, helping them to discover and enjoy different brews with like-minded enthusiasts.

Robin Bryant, Joint Managing Director at Mobas, said: “This exciting new venture will offer a huge selection of craft ales and beers. Customers will be encouraged to try all sorts of new drinks, with something for everyone. This project is really enjoyable to be part of – not least as it is connected to one of my favourite pastimes – but we’ve been inspired by Greene King’s vision and really enjoyed developing a website to meet its specific needs”.

The Mobas has a long-standing relationship with Greene King and the agency has developed more than 1,000 projects for the brewery including websites, Facebook apps, menus and posters.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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