Every good project starts with a good strategy
What really sets us apart in our approach to website scoping. We have a unique methodology that works for every project leaving no stones unturned. We receive brilliant feedback on our scoping process from our clients and project stakeholders.
We firmly believe that the success of every web project relies on a solid strategy. As a web design agency, everything we do is underpinned by strategic foundations. We put the user (your customers) front end center of the web design and content when planning and scoping a website. Our scoping process includes a series of workshops facilitated by our experienced team of digital strategists, who’ll work with you to define a project specification that will deliver and exceed your project objectives.
Setting objectives for success
- We’ll take a deep dive into the role of your website within your organisation. We seek to understand what success looks like, and how it’s measured, to ensure we’re all working to that same common goals and KPI’s.
Understanding audiences and their needs
- Knowing what makes your customers tick is one of our most essential ingredients. Having a comprehensive understanding of your audiences and their needs helps shape and inform the content and the design. We’ll agree the value of and volume of each audience to help us understand how to weight our communications for each audience type.
Identify user tasks and customer journeys
- Aesthetics and brand are important, but user experience and great content delivers conversions. By understanding your audiences needs (what they are looking for), we map out key user journeys to influence how users navigate and travel through your digital asset. Every piece of content should be signposted to the next user action, whether that’s more content on a similar topic, or a call-to-action to enquire or complete a specific task.
Planning information architecture (IA)
- Behind every great website is a well-organised IA, so that users know where they are, what they’ve found, what else they can discover and what to expect. And all of that in line with best practice standards for creating, storing, accessing and presenting information. Using the insight gained from audience profiles, user task and journeys we ensure that all of your digital content is organised effectively into a well informed and logically planned sitemap.
We follow best practices design principles
The principles of graphic design apply to digital design. Our creative design team follows tested design principles ensuring website designs are visually balanced, aligned, consistent and utilise strong colours contrasts, oh and we love white space!
Our websites are crafted using vector-based web design software to carefully mockup our designs. We also use industry-leading interactive prototyping tools to seamlessly communicate and gather feedback from our clients to help move projects forward.
We use technology that works, is secure, reliable and scalable
Our experienced developers conform to the latest in web standards using HTML5, CCS3, and have an in-depth knowledge of SEO, to maximise search engine visibility.
Our content management systems (CMS) place you in control
Our CMS puts you firmly in the driving seat when it comes to managing your content. Adding new pages, editing content is simple and we’ll get you up and running in minutes. In addition, our CMS enables you to create new templates and layouts via its library of pre-built blocks. We offer full training when we hand over your website to ensure that you’re in control and comfortable making changes.
Your website will be optimised to perform
As standard your website will be optimized for major search engines. We’ll work with you to define a search engine optimisation keyword strategy for your products and services. We will develop your content to ensure we’ve captured keywords that your audiences are using to find your products and services. We will closely monitor the performance of your website in terms of traffic and conversations.
We spend time rigorously testing your website
Every good digital agency should take testing seriously. We have a robust process that ensures your website is rigorously tested before it goes live. When we hand over a website for client review, we ensure that all templates are tested across modern web browsers and that all content management elements work, saving you time before you start your own client testing.
We offer professional project management
We place great value in our relationships with our clients. Project management is a critical element of our process. We use a combination of proven project management processes to ensure your expectations are met to ensure your project runs smoothly. From day one, all parties will have a clear understanding of all project phases and tasks alongside responsibilities and deadlines.
Want to know more?
Contact us to start your digital transformation journey