MBO team calls in Mobas to refocus £40m business
Saville Audio Visual – a major player in the live events and AV installations arena – has recruited leading brand transformation agency Mobas to help refocus the business and its brands after a recent MBO.
The £40m firm employs more than 250 staff across multiple UK locations, boasts an impressive portfolio of clients and delivers a diverse range of projects globally. With nearly 150 years of heritage, including many technical firsts, the new management team were keen to bring fresh thinking to the firm’s brand positioning and marketing strategies.
Head of Marketing for the Saville Live Events division, Rachel Waterfield comments: “The new Board wanted not only to preserve the legacy of success achieved by their predecessors but also create a new-generation brand that would both future-proof the company and raise us to the next level. Having worked with Mobas on a similar project, I knew they were the right agency for the job. The internal research Mobas has already carried out during the first stage of our project has identified an incredible pride in the service we already provide our customers, together with a real sense of excitement about what the leadership changes will mean for the business”.
Mobas’ Head of Strategy, Shelby Haslam adds: “Saville is a highly successful firm with an unrivalled heritage. It is operating in a fast-moving industry, driven by innovative technology that is changing the way in which we work and communicate. With a new management team in place, now is the perfect time to assess what makes Saville so successful and to build upon that to transform its brand and strategy to enable the firm to achieve its growth potential.
“We have already identified a real appetite for brand transformation right across the business. This sits perfectly with our ability at Mobas to deliver transformative brand programmes. While we are in the early stages of implementing the roadmap, there are already major opportunities being revealed that will benefit the Saville team, their partners and their customers.”