The Mobas logo was transformed on 6th July to support the RNIB’s #WorldUpsideDown campaign. The campaign highlights the challenges blind and partially sighted people are experiencing with social distancing.
Mobas’ Commercial Director Adam Tuckwell commented: “We are delighted to be supporting the RNIB with this campaign. Today, we join brands such as Amazon, Barclays, Kellogg and Lego to take part in initiative to raise awareness of new challenges faced by blind and partially sighted people by turning the Mobas logo upsidedown.”
Adam continued, “The easing of lockdown means we now face a more complicated and unusual world, which will take some time for everyone to get used to. We know it’s difficult for everyone, but speaking from first-hand experience – both my parents are blind – the current situation is particularly challenging for those with disabilities.”
RNIB said that social distancing had made it “nearly impossible for blind and partially sighted people to navigate safely in a world with largely inaccessible new rules and regulations. Rising numbers of people on the streets, in workplaces and on public transport make this even more difficult. For the sight-loss community, the usual methods of navigating around public spaces rely on human contact, guidance and touch, all of which are no longer considered safe.”
To find out more about the campaign, visit https://www.rnib.org.uk/ or search for the #WorldUpsideDown hashtag on social media.
