Mobas to develop cancer awareness campaign
Many men are leaving their wellbeing to chance, sometimes with shattering consequences, according to research that suggests they are far less willing than women to access NHS services. In an effort to turn the tide and change behaviour, The North East London Cancer Alliance (NEL CA) has appointed Mobas to develop and launch a campaign to increase the awareness of signs and symptoms of cancers commonly affecting men in North East London.
NEL CA is committed to improving cancer outcomes for local people through better prevention, diagnosis, treatment, and quality of life services, supporting delivery of the NHS Long Term Plan ambitions for cancer.
The campaign will launch in October 2021 and be rolled out across a range of outdoor and online channels to ensure it reaches the target audience of men in their 40s, 50s and 60s.
Mobas are well placed to support this campaign as the agency can boast almost 20 years’ experience within NHS brands, and other large, complex organisations. One of the key reasons NHS clients continue to choose Mobas is our ability to forcefully promote individual NHS brands and services – both internally and externally – while clearly retaining the look, feel and organisational values of the parent organisation.
As a result, our specialist NHS team has worked successfully with the NHS for many years – devising, designing and producing a comprehensive raft of multi-faceted marketing materials. These have included literature promoting specific hospitals and healthcare centres, complete websites, and top-to-bottom rebranding of whole NHS divisions.
Our healthcare-sector experience doesn’t stop here, and we work alongside large and small organisations within the healthcare sector, including Endomag, Cerapedics and TTP Labtech.