Fast, cheap and good: why AI makes the agency’s job more important, not less
For as long as agencies have existed, clients have been told the same thing: you can have good, fast or cheap, but you can only pick two. It was a fair summary of the economics. Skilled human time was scarce, so quality, speed and cost pulled against each other. AI has changed that. James Poulter, […]
How to choose a healthcare marketing agency for NHS framework work
Choosing a marketing agency is rarely just about creative capability. In NHS and healthcare marketing, the decision carries additional weight. Healthcare organisations operate in environments where communications can influence understanding, behaviour, access to services and, ultimately, health outcomes. Campaigns may need to reach diverse communities, address sensitive subjects, overcome mistrust or misinformation, and encourage people […]
Reaching underserved communities with NHS health campaigns
Some of the people who could benefit most from NHS services can also be among the hardest to reach through traditional healthcare communications. Differences in language, culture, health literacy, digital access, trust, socioeconomic circumstances and previous experiences of healthcare can all influence whether somebody sees a campaign, understands its relevance and feels confident enough to […]
Killer branding or brand overkill?
At the launch of the World Cup logo a few years ago, I loved it. The bold, striking numbers backing up the trophy itself. Really powerful and recognisable. I couldn’t wait to see how it came to life at the tournament itself. Having now spent (too much) time watching this year’s World Cup, I’ve found […]
Reading between the stripes: Adidas’ silent world cup makeover
Adidas, the World Cup, and a subtle but significant shift As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look. But, it’s not just the visuals of the branding and sponsors which shape how […]
Driving LGBTIQ+ Cancer Equity through Co-Production
On Friday 8 November, I had the privilege of speaking at the LGBTIQ+ Cancer Conference 2025, hosted by OUTpatients at Woburn House Conference Centre in London.
Is your brand AI-ready?
In an increasingly automated landscape, the strongest commercial differentiator isn’t your tech stack, it’s your brand. As AI begins to commoditise delivery, businesses must ensure their brand is positioned to protect value, justify pricing, and build long-term equity. If your competitors can offer the same speed, insights and automated delivery, how will your organisation stand […]
Our skills and experience, in your team
We all know the phrase “work with someone, not for them” means to collaborate and contribute in partnership.
Celebrating our award-winning ‘Remove the Doubt’ campaign
We are beyond excited to announce that our ‘Remove the Doubt’ campaign has won the Cancer Experience of Care award at the prestigious Patient Experience Network National Awards (PENNA) 2024! This award recognises exceptional and innovative initiatives that enhance patient care experiences, and we are honoured to receive this recognition for our impactful work in […]
The allure of generative AI: An experienced designer’s perspective on creativity and innovation
In the ever-evolving world of graphic design, change is the only constant. Over the past two decades, I’ve witnessed first-hand the transition from analog to digital, the advent of vector graphics, and the explosion of online design platforms such as Canva.