31 March 2022 -

Mobas welcomes Ian Hitt as a business strategy partner

Mobas is delighted to announce that Ian Hitt has joined the team as a Business Strategist. Ian’s appointment will strengthen Mobas’ Business Solutions offering and enable the agency to offer clients business growth consultancy and Experiential Learning & Development programmes.

This exciting addition to the Mobas team illustrates both the ambition and commitment to delivering best-in-class business expertise to existing client relationships and the firm’s alignment to the demand within the marketplace.

The blend of both business and brand solutions is vital to success in today’s B2B landscape and therefore ensuring the highest-quality delivery requires the best talent – and that is what Mobas is striving to build. This partnership, and more to follow soon, tamps this commitment in at the core of Mobas.

Commenting on Ian’s appointment, Mobas’ Founder Rob Bryant commented “Brands and businesses come to us for seismic transformation across their whole organisation. As a business, we’ve moved far beyond delivering within the marketing pillar alone and we’re delighted to add Ian to our team of experts to further strengthen the wide brand and business services we provide.

“Ian has a proven track record in developing new business revenue and profitable growth in a variety of roles within Technology, Marketing Services, Integrated Agencies and Consultancies. In his role at Mobas, he will be offering clients bespoke consultancy enabling them to transform their businesses through both EL&D and commercial change initiatives, focused on sales and business growth. His extensive experience perfectly complements that of the wider Mobas team and we’re delighted to be able to offer his proven approach and methodology to our clients.”

Ian commented “I’m a big believer in keeping things simple and the power of direct conversation, working collaboratively with those I engage with, building long-term win-win relationships. Mobas is an excellent firm, with big ambitions and a fantastic team. I’m really excited at the prospect of working with their talented colleagues, helping their clients transform and grow over the coming years”.

To learn more about the business and brand solutions we provide, get in touch with our team.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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