Mobas appointed by Druces LLP to support next phase of brand and digital transformation
Mobas has been appointed by Druces LLP to develop a new brand proposition, refreshed visual identity and new website as the firm continues to deliver its long-term growth strategy. The appointment follows a strategic review of the firm’s positioning, market presence and future ambitions, with the project designed to create a stronger, more differentiated platform […]
Mobas builds depth and strength with trio of strategic appointments
Mobas continues to invest in its people and capabilities with the appointment of three new team members, further strengthening both its client services and digital marketing expertise as the agency delivers on its long-term growth strategy. The latest appointments reflect Mobas’ ongoing commitment to attracting talented professionals who bring fresh perspectives, specialist knowledge and a […]
The role of human creativity in an AI-accelerated world.
Artificial intelligence is rapidly reshaping the creative landscape. Its capabilities are expanding at speed, prompting both excitement and uncertainty across industries. The conversation often centres on what AI can do, and what it might replace.
Beyond Account Management: Why Mobas clients gain a strategic marketing partner.
The role of our Account Managers is often misunderstood. It is commonly associated with coordination, timelines and communication. These functions are essential, but they represent only a small part of the value a strong client relationship can deliver.
The power of proactive relations.
The strongest agency relationships do not start with a brief. They start with understanding. Long before a project is defined, value is created through shared context, trust and insight. The Power of Proactive Relations is based on the belief that anticipation delivers more impact than reaction. At Mobas, proactivity is a way of thinking that […]
Cambridge and beyond
Cambridge has always been a city defined by ideas. For centuries, it has been a global centre of academic excellence, producing world leading research, breakthrough discoveries and generations of influential thinkers. In recent years, the city has evolved even further. Today, Cambridge stands at the forefront of innovation, entrepreneurship and economic growth. It is a […]
Mobas | 2025 Review
23 years in, still evolving
Small act, big impact
NHS and OUTpatients: Reaching the right people in the right way. Working on the Small Act, Big Impact campaign for the NHS and OUTpatients has been a true highlight for me, not only because of its purpose, but because of the learning that came from tackling a live, evolving challenge in digital marketing. The six-week […]
Mobas unveils new look and future-focused proposition
Mobas has a new look and a refreshed proposition. As a brand and strategic marketing agency, we’re now even more focused on helping ambitious businesses unlock growth through clarity, creativity, and commercial impact. This isn’t just a visual update, it’s a true reflection of who we are, the values we stand by, and the results […]
Mobas strengthens client services and digital expertise
Mobas is pleased to announce the appointment of two exceptional professionals, Emily Hill as Account Manager and Ben Livermore as Digital Marketing Manager, as part of its continued commitment to serving clients with excellence and delivering on its long-term business strategy. These appointments reflect Mobas’ dedication to enhancing both client engagement and digital expertise, enabling […]