30 September 2019 -

Mobee features in B2B Marketing’s 30 under 30

Mobas is celebrating as Lorna Hopkins, Client Services Director, has been listed eighth in the prestigious B2B Marketing ’30 under 30 B2B Awards’.

This is a tremendous achievement and Lorna’s was one of a huge list of initial nominees, – all aged under 30, from which a long list of 75 first-round names were selected for the next stage.

Nominees were meticulously vetted, receiving recommendations from peers and partners.

B2B Marketing said of Lorna’s nomination: “Lorna manages more than 60 accounts at Mobas, which entails having financial responsibility and building strong relationships with every single client. We received so many references for Lorna from senior marketers in the industry, we couldn’t possibly have had room to include them all.

“She is clearly a valued member of the industry and the Mobas team.”

We all second that.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

The evolving role of Client Services: What you should expect from your Client Services team in 2026

Find out more

Brand learning – Lesson 1: The learning never ends

Find out more

Beyond precedent: Building distinctive brand propositions for modern law firms

Find out more