14 February 2020 -

Podcast: What’s the point of Brands?

Mobas is delighted to launch its new after-hours podcast series, ‘What’s the Point’?

Each month, Greg (Creative Lead), Katie (Head of Brand Strategy and Insight) and Adam (Commercial Director), will discuss a host of topics ranging from branding and marketing to business and communications, along with some special guests.

In Episode 1, our Mobees discuss ‘What’s the Point of brands’? Listen below using Soundcloud player, Anchor.fm, or find Episode 1 and subscribe to future episodes on Spotify.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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