During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.
The Mobas team discuss why brands need to refocus on the effectiveness of creativity from top to bottom of every organisation.
As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.
But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.
This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.
They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.
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