06 June 2020 -

Podcast: What’s the point of targeting?

In episode five of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Shelby Haslam (Director of Strategy) explore what is the point of audience targeting.

The outdoor advertising market is poised to eclipse newspapers in 2020 and billboard and bus-stop spending is growing as other traditional media cede ground to Facebook and Google. The Mobas team discusses how and why businesses should segment their audiences and why there is still some value in ‘catch-all’ marketing.

If you have enjoyed this podcast, why not listen to all episodes and subscribe using Soundcloud, Anchor.fm and Spotify.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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