23 April 2018 -

Promotions, new roles and fresh talent fuel agency progress

People are the lifeblood of any business, and in a creative agency the right mix of talent, experience and career progression is vital. Our repositioning as The Brand Transformation Agency at the turn of the year heralded a wave of new client wins, additional projects and fresh creative challenges – and we’ve responded with a string of staff changes to maintain the momentum.

Heading the charge are Jess Martin and Adam Tuckwell, who step up as Account Management Director and Client Partnership Director respectively. Both seasoned senior Mobas team members, Jess and Adam will be instrumental in developing and maintaining client partnerships, from initial meetings to ongoing day-to-day relationships. They’ll also be leading the way in ensuring that our transformational culture – geared to turning marketing opportunity into tangible success – informs every aspect of client delivery.

In other moves, Vicky Snell is appointed Insight and Marketing Manager, Ellen Chesterman steps up to Senior Account Manager, Catie Allwright becomes Digital Communications Manager, and Kara O’Callaghan-Latham switches to Digital Project Coordinator. On the creative side, Greg Bryant takes on the responsibility of Creative Lead and Ellie Pearson becomes Art Director. Dale Haste moves across from a strategic creative role to become Head of the Creative Department.

Coinciding with the changes is the addition to the PR & Social Media team of Amy Unwin as Account Executive. Amy is a recent graduate and arrives on the back of a successful internship with a London PR agency.

She says: “I am excited by the challenge and feel that I can really thrive at Mobas and make a difference for our clients. I am a real people person, and this is where my skill set lies. I’m already enjoying the opportunity and getting stuck into some really rewarding projects.”

Joint Mobas MD Rob Bryant added: “I think it would be safe to say that we are extremely proud of all our staff at Mobas. These changes go to show that we have great expertise internally to help drive our continued success. It’s nice also to be able to augment the team by attracting this sort of talent. We’re on a mission as The Brand Transformation Agency, and continual progress and evolution is a must.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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