Mobas, the Cambridge based Brand Transformation Agency, has been appointed by Saffron Building Society on a full-service, brand strategy and marketing brief.
Mobas won the brief, following a multi-agency, highly competitive pitch. Mobas will work alongside the Saffron team to amplify the brand with a fully integrated brand marketing strategy, encompassing brand design consultancy, web consultancy, public relations and social media.
The brief will incorporate the full range of Saffron Building Society services, both in the key regional locations and to amplify their brand awareness and range of products nationwide.
Charlotte Townsend, Head of Marketing and Insight at Saffron Building Society said: “We are excited to have appointed Mobas as our integrated agency to help support our internal marketing team, and overall business goals. Having recently celebrated 170 years, it is key that our communication efforts are effective to ensure we stay relevant for another 170 years. I believe our new partnership with Mobas will help us achieve this, and potentially reach new audiences in the process.”
Mobas has a wealth of experience within the financial services sector having worked, or working with, AXA, Bluefin, Cambridge Building Society, Marmalade car insurance, PEM, Compare the Market and Thinc Group.
Robin Bryant, Founder and Joint Managing Director at Mobas, says: “We are delighted to have been appointed by Saffron Building Society to support their growth, with a robust brand and marketing strategy taking them through 2020 and beyond. We have already started what is a very exciting journey for the brand."