13 October 2015 -

Talented team expands at Mobas

Strategic marketing agency Mobas has strengthened its talented Client Services team with two new appointments.

Ellen Chesterman and Jessica Folkerts have joined as Account Managers to support the agency with a number of new client wins, including Tristel, Anson and Virbac. They will also be working with established clients such as Elanco, Toshiba, NHS Blood and Transplant, Mercure, Novotel and Taylor Vinters. Jessica and Ellen will be reporting to Group Account Director Kim Bithel.

Jessica and Ellen together have more than eight years’ experience in marketing, including a mix of agency and client-side, as well as public relations and advertising.

Kim Bithel, Group Account Director at Mobas, said: “Mobas is well-established for working closely as part of our clients’ teams – and offering a much-needed dose of reality for their brand. Jessica and Ellen have joined Mobas Group at a really exciting and busy time. We have been impressed with their resourcefulness, enthusiasm and confidence.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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