05 December 2023 -

Welcome Anna

Anna is an Account Director within our Client Services team. She has a BA (Hons) in Marketing & Advertising from University of the Arts London and has worked in various London agencies since then. Anna has over a decade of experience working with a wide range of clients from pharmaceuticals, charities and financial services to FMCG.

In recent years she has managed teams and overseen client projects including global brand platforms, digital, TV and OOH campaigns, and event management. She has previously worked with clients including Bacardi Limited, General Mills, Lloyds Banking Group, Mondelez and Novartis.

Anna commented: “Joining Mobas has been brilliant – everyone is extremely committed and true experts in their field. We have wonderful clients, and I’m excited to be part of the journey to transform our clients’ businesses through insight, strategic thinking and creativity. And of course, build long-term partnerships with the support from the exceptional team here at Mobas!”

“This is a fantastic addition to our agency, Anna joins with extensive experience, having worked with B2B and B2C leading brands which perfectly complement our client base. In the short time Anna has been with us, she has already made a big impact”, Rob Bryant, Joint MD.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

The evolving role of Client Services: What you should expect from your Client Services team in 2026

Brand learning – Lesson 1: The learning never ends

Beyond precedent: Building distinctive brand propositions for modern law firms