Author: Clive Weatherley

Ella graduates to a career with Mobas

Mobas has welcomed back a ‘new’ member to our Client Experience team who made a fantastic impression on both colleagues and clients when she first spent time with us. Ella Pickering graduated this year from Lancaster University with a first-class honours BSc in Marketing and Design. As part of her course she had spent a […]

Chatbots can write your copy – but should they?

Clive Weatherley, Mobas’ Head of Copy, argues why using AI is the perfect way to show your customers how little you care. News channels have had several field days over recent months, reporting on a new phenomenon that’s sure to be welcomed by some but that strikes horror into others. The AI chatbot has arrived, […]

Either way up

A typographically ingenious logo is the perfect way to get your brand talked about, argues ambigram fan and Mobas’ Head of Copy, Clive Weatherley. I love an ambigram. I remember, as a child, seeing one for the first time. I was on a tube train and boredly reading the poster cards above the seats. The […]

What’s your POV on TOV?

Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.

There to be broken

Clive Weatherley, Head of Copy, argues why some, and only some, laws of the English language can be happily ditched.