Why content matters
The influence of online tools continues to grow in every aspect of business. But what makes one business stand out from all the others? Content Editor Andrew Pelis explores why content matters.
Mobas demonstrates marketing metal as campaign is shortlisted at London Construction Awards
A whitepaper campaign for our client Reynaers, the leading supplier of sustainable aluminium solutions, has resulted in a short-listing in the Marketing Campaign of the Year category, at the prestigious London Construction Awards, to be held at the Novotel West London, on Wednesday, November 27th.
Mobas responds to exciting business growth with new recruits
Mobas has strengthened its team with three new senior appointments following another strong quarter of business growth.
The importance of crisis comms
Last year’s KFC chicken shortage could have been disastrous (indeed many devoted fried chicken fans thought it was at the time) and yet it threw up a golden opportunity for the brand’s PR and marketing team who quickly took charge of the situation and, crucially, took responsibility for the FCK-up. Head of PR Amanda Bunn […]
Marketing with jazz hands
What was the first West End show to have a brand? Our copy head and resident actor Clive Weatherley looks at theatrical branding and reveals the surprising answer.
Top Trumps: the power of marketing in political campaigns
With the Conservative leadership race finally coming to a head, Brand Strategist Katie Vickery turns our attention to the political landscape in terms of the role of marketing when it comes to campaigning.
The power of influencer marketing
Georgia Horne, PR Account Manager at Mobas, shares her thoughts about the power of influencer marketing and how it can be used to benefit both brands and products.
Mobas continues to grow
Mobas, the Brand Transformation Agency based in Cambridge, has announced the appointment of Claire Durrant as Social Media Manager, Nathaniel Mahoney as Digital and Creative Designer, and the promotion of Lorna Hopkins to Head of Client Services.
Campaign gets the boot
Mobas lead creative Greg Bryant shares his thoughts on the latest advertising campaign from the high street health and beauty store Boots.
Six months of unprecedented growth shows demand for business transformation
Mobas is celebrating a highly successful start to 2019. The first six months has seen 20 new partnerships form, the majority of which have a strong strategic requirement.