Getting started with ‘Digital’
You know how it goes. Your boss reads an article on LinkedIn and announces to his team that “we need to do something ‘digital’ in our marketing activity!”. Cue the panic as each marketer tries to remember the last time they did a Twitter poll or PPC campaign and what their Google Adwords login details […]
Behind the scenes at East Anglian Air Ambulance
On 10th October a group of us from Mobas were lucky enough to attend an exclusive visit to the East Anglian Air Ambulance (EAAA) base at Cambridge Airfield. The visit comprised a look at the helicopter, used in over 23,000 attended missions; a talk about the equipment they carry in the helicopter and rapid response […]
‘Take a picture, it will last longer’
Following a recent article talking about the possibility of ‘no-selfie zones’ being introduced in some tourist destinations, Social Media Account Executive Harriet discusses the effect this could have on the selfie generation and their interest in travelling.
‘Qualifying an Opportunity’ Cambridge Directors Podcast
Our joint Managing Director, Rob Bryant, was invited to join a lively discussion with Caroline Robinson on the Cambridge Directors Podcast, which looks at the expertise and insights from local directors as to what has made them and their businesses successful. Listen in to hear Rob’s passionate take on the ‘pitch process’, the ‘barriers to […]
‘When you’re part of it, you put your heart into it’
Following the rebranding of John Lewis & Partners, Mobas Senior Account Manager Katie discusses how the company keeps evolving in tune with what is at the heart of their brand.
When errors slip through the net
Client Partnership Director Adam Tuckwell discusses why it’s been an embarrassing week for Cathay Pacific Airways.
Mobas enhances team
Leading brand transformation agency Mobas is delighted to be supporting ongoing growth with the appointments of Chris Duncan and Harriet Hunt in the digital and social media teams, based in Cambridge.
Brand transformation heralds the start of a new era for £40m business
An MBO was the first step in a transformative journey for York-based Saville Audio Visual. The new management team inherited a successful £40 million business encompassing live event production and AV integration, working with some of the UK’s biggest names. Its marketing and branding though was outdated and undersold this vibrant business. Mobas was called […]
Common social media mistakes and how to avoid them
Digital Communications Manager Catie identifies areas for brands to up their game on social media.
High Street chains need brand love to survive
The casual dining crunch has seen the demise of high street restaurants of late, including the recent closure of all Cau outlets. So what do hospitality brands need to do to survive? Mobas brand insight specialist Vicky Snell takes a look at the successful names that keep transforming.