The role of human creativity in an AI-accelerated world.
Artificial intelligence is rapidly reshaping the creative landscape. Its capabilities are expanding at speed, prompting both excitement and uncertainty across industries. The conversation often centres on what AI can do, and what it might replace.
Reading between the stripes: Adidas’ silent world cup makeover
Adidas, the World Cup, and a subtle but significant shift As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look. But, it’s not just the visuals of the branding and sponsors which shape how […]
Still RSPCA: a rebrand for the ages
Sometimes, some things are so ingrained in people’s psyches that there’s a worry, an almost paralysing fear, to change them. I, for one, am therefore glad to see the brave rebrand of the RSPCA – brave for its positivity toward change, brave for its adaptability, and brave for its digital agility. As highlighted by Creative […]
Insert AI-generated headline here
Creative Director Greg Bryant relishes a future where AI can be used intelligently and creatively, like all the other tools in his design armoury. I’ve often wondered if we’d ever reach a point where CGI became so good that we no longer needed actors. Could a film be created where the characters could be created […]
On the radar – June Edition
Want a quick guide to what’s currently on Mobas’ radar? Creative Director Greg Bryant has rounded up some essential items that question and inform on today’s business landscape. What you should be reading, listening to and attending this month
A great campaign is more than just good design
Sure, a campaign needs to look great to catch people’s attention, but here Greg Bryant, Mobas’ Creative Lead explores why the success of any creative campaign hinges on a great idea. That idea should work across all platforms and should never rely fully on the design to bring it to life. The design should enhance […]
Back to the future
As we return to the office, Creative Director Greg Bryant asks whether we can take anything from lockdown to improve how we work?
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
So, who has added more style to the Euros? Are you BBC or ITV?
As we approach the peak of Euro 2020, Creative Director Greg Bryant looks at how the two main broadcasters have branded and presented the tournament this year. We’ve waited a little longer for this tournament than usual, so obviously the anticipation has grown. I love these tournaments: I love everything around them, the whole event. […]
Meet the Transformers – Greg Bryant
In the latest instalment of our Meet the Transformers Series, Greg Bryant, Mobas’ Creative Director discusses what makes Mobas’ approach to creativity so different, what he is most proud of and why he loves coming into work every day.