What makes a successful M&A brand integration?
When a merger or acquisition happens, it’s not only the two companies that come together: what about the brands? Head of Brand Strategy and Insight, Katie Vickery, outlines what makes a successful M&A from a brand perspective and what considerations you should take when starting out on this exciting (and often daunting) venture.
Why understanding HR is crucial for successful marketing – and vice versa
Head of Brand Strategy and Insight, Katie Vickery explores the interdependencies between Marketing and HR departments within a business: why they need each other and how to implement this within a business successfully. When supporting clients on business and brand solutions, we naturally get under the skin of the business and what makes it tick. […]
What is an EVP and why do I need one?
Head of Brand Strategy and Insight, Katie Vickery, explains what an EVP is and why everyone’s talking about it. During a meeting at the end of last year, we were discussing what the key trends for 2022 would be and the idea of Employee Value Propositions (EVP) being a key focus was raised by a […]
Is it time to say goodbye to traditional agency pitches?
Mobas’ Head of Brand Strategy Katie Vickery and Commercial Director Adam Tuckwell take a look at how the agency pitch process has been impacted by the coronavirus pandemic, and whether this could be the end of the traditional pitch process.
Assume nothing. It’s the only way your marketing will resonate
Head of Brand Strategy and Insight, Katie Vickery makes a plea for marketers to stop making assumptions about their audiences, so that they can be braver in marketing endeavours.
Why a new brand doesn’t necessarily mean a new logo
Head of Brand Strategy and Insight Katie Vickery discusses what makes a brand, and how in today’s world, it’s so much more than the logo.
What makes a good campaign great?
It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]
Podcast: What’s the point of creativity?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.
Surround yourself with people who will challenge you
These are testing times for business leaders. We’ve heard that phrase so much since the start of the Covid-19 pandemic, but what can business leaders actually do to sure up their businesses and focus on the future? It’s time for leaders to reflect on the opportunities ahead and to move forward. Doing this effectively might […]
It’s time to invest in financial wellbeing
Few sectors will have felt the burden of responsibility during the Covid-19 pandemic more than financial services. As business leaders begin to emerge and look to build a brighter future, is it time to reflect on our impact on society, financial wellbeing and a triple bottom line to create more sustainable businesses?