Author: Robin Bryant

Managing marketing through a recession

Mobas CEO Robin Bryant shares his advice for managing marketing through a recession – to ensure your business stays ahead of the competition and comes out on top

Six B2B marketing trends for 2023

As we approach the end of the year, marketing teams are already setting their sights on 2023, developing their strategies and considering how to build their brands through a managed marketing programme. To help guide them on this journey, Mobas CEO Robin Bryant has collated his list of six tends to be mindful of in […]

The cost of time and the value of brand investment

Lack of investment in brand strategy is more than just short-sightedness. Mobas CEO Rob Bryant argues that too many directionless brands are wasting money on marketing activity that can’t hope to deliver reward. A brand, we often have to remind people, is much more than a colour and a logo. It’s a promise that mustn’t […]

Let go of the fire hose

Is it time for business leaders to ‘let go of the fire hose’ and move on from the negative behaviours that have been adopted during a crisis? Mobas CEO and Founder Robin Bryant explains why now is the time to move on.

Business transformation: more than just a ‘buzzword’?

As I read through lots of great articles, listen to many podcasts and sit through lots of leadership seminars, it’s becoming apparent that there’s a growing conversation around business change, be it merging organisations, evolving an offering, restructuring teams, or developing sales pipelines – whatever the topic, there’s a lot of it going on, which […]

Talking straight in a straight-talking world

Mobas CEO, Robin Bryant, gets straight to the point on clarity and directness in business communication. I’ve been very fortunate enough to have worked under some great leadership in my career. All of them have instilled in me the value of being genuine and talking straight to audiences, even when the audience may not want […]

The power and value of time – in life and business

CEO Rob Bryant takes time to contemplate one of the most under-valued – and most valuable – commodities in our lives. Having led Mobas for the past 20 years, I’ve learnt a lot about time and how valuable it can be, from a personal perspective but also from a business leadership and management perspective.

Integrating cultures for merger and acquisition

Often a merger or acquisition unexpectedly heads south, for which the costs are painfully clear for all to see. Typically morale drops, and the desired alignment between teams or the blended businesses fail. Key stakeholders who you planned to keep start heading for the fire exits. But what really is going on and why is […]