Driving LGBTIQ+ Cancer Equity through Co-Production
On Friday 8 November, I had the privilege of speaking at the LGBTIQ+ Cancer Conference 2025, hosted by OUTpatients at Woburn House Conference Centre in London.
Is your brand AI-ready?
In an increasingly automated landscape, the strongest commercial differentiator isn’t your tech stack, it’s your brand. As AI begins to commoditise delivery, businesses must ensure their brand is positioned to protect value, justify pricing, and build long-term equity. If your competitors can offer the same speed, insights and automated delivery, how will your organisation stand […]
Family matters: brand-powered growth for family businesses
Family businesses have long been the backbone of the UK economy. But there are both specific challenges when growing a family-owned organisation. Whether it’s distinguishing the company brand from the founder’s personality, positioning the firm to embrace new opportunities, or achieving smooth succession, there are specific issues that Mobas frequently helps family firms face.
Jaguar versus Volvo: a battle of hearts and minds
Jaguar vs Volvo is a battle of hearts and minds according to our Director of Strategy Shelby Haslam. Read her thoughts on this week’s debate…
Mobas continues to invest in quality insight offering
Recognised as a Market Research Society Company Partner for 2024
Meet the Transformers – Shelby Haslam
In the latest instalment of our Meet the Transformers Series, Shelby Haslam, Mobas’ Director of Strategy discusses how we help develop and grow our clients.
What’s my cause?
Mobas’ Director of Strategy Shelby Haslam explores the advantages of tying brands into people’s passions and politics.
What’s in a name?
Mobas’ Director of Brand Strategy Shelby Haslam looks at the complex process behind brand name creation.