Who knew we would all be talking about WHSmith in 2024?
In the world of marketing, we love nothing more than critiquing other people’s work and, in this blog, Mobas Director Adam Tuckwell encourages everyone to reflect on the surprising rebrand that everyone (in the world of marketing) seems to be talking about.
Does your corporate brand stand for anything?
Every business has one – no, we’re not talking about a logo – we’re talking about a corporate brand, something tangible, a flag that customers, employees and other stakeholders can rally around. And while every business on the planet will have one, many leaders feel less than sure-footed when it comes to defining their brand […]
Unwrapping the future of market research in 2024
What’s in store for market research and insight in 2024? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at some of the trends and what they mean for our clients.
Copywriting for dummies
Tips on the write stuff from our Head of Copy, Clive Weatherley
Celebrating three years of Good Business Charter accreditation
We’re delighted to celebrate our third year as an accredited business with the Good Business Charter (GBC), a scheme that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.
Welcome Anna
Anna is an Account Director within our Client Services team. She has a BA (Hons) in Marketing & Advertising from University of the Arts London and has worked in various London agencies since then. Anna has over a decade of experience working with a wide range of clients from pharmaceuticals, charities and financial services to […]
The power of verbal identity: unleashing your brand’s personality
Bringing verbal and visual identity together is what a top-tier brand strategy agency does best, using language to shape brand personality and perception. A brand is much more than just the impression people have of your company, products or services. It’s the personality of your business and, therefore, should be reflected in everything your company […]
Why you should care about updating your CMS
In today’s fast-paced digital landscape, your website often serves as the first point of contact with your audience. It’s your digital storefront, the hub of your online presence, and a powerful tool for conveying your message to the world. It’s imperative to keep your website’s Content Management System (CMS) up to date. There are numerous […]
Deep dive or shallow paddle? The content conundrum in modern marketing
With increasingly short attention spans, is there still a place for long-form content? In this insight Mobas’ Adam Tuckwell argues that quality will always trump quantity when it comes to using content for inbound marketing.
Mobas and NHS North East London Cancer Alliance: ‘It’s not a game’ campaign shortlisted for the prestigious HSJ Awards
We are delighted to be shortlisted for the HSJ Awards for a campaign that we developed in partnership with NHS North East London Cancer Alliance. The campaign, ‘It’s not a game’, raised awareness of signs and symptoms of cancers commonly affecting men, with a focus on lung, bowel and prostate cancers.