How to find your perfect agency partner
Account Director Anna Teemant considers… Have you ever met one of those couples who just seem right for each other? Their chemistry is palpable, their values are aligned. You sense they were destined for each other from the beginning of time. Sickening, isn’t it? All jokes aside, the ‘perfect couple’ analogy is a useful one […]
The power of CRM: a game-changer for businesses
In today’s fast-paced business landscape, staying ahead of the competition is a challenging feat. In this article, Digital Project Manager Harry Draper explores the benefits of using a CRM and how to get started. With many organisations battling to manage their data across a broad range of systems and databases, the need for more efficient […]
Win the talent war: the power of an Employee Value Proposition
Companies continue to face unprecedented challenges in recruiting and retaining top talent. Our clients tell us repeatedly that this is their biggest concern and what’s most likely to keep them awake at night. The latest survey from the British Chambers of Commerce (August 2023) supports this view, with 79% of businesses surveyed facing recruitment difficulties. […]
Reflections on life at 20
In the face of a complex business and economic landscape, Mobas has been forging ahead, marking its 20th anniversary in 2023 with a surge of new clients, an expanded team, increased expertise, and a continually satisfied client base. The first half of the financial year has proven prosperous for the brand and marketing specialist, witnessing […]
Mobas welcomes Skye Pearson as our first Digital Marketing Apprentice
The entire Mobas team is thrilled to announce the latest addition to our growing family – Skye Pearson. Joining us as our first Digital Marketing Apprentice, Skye will embark on a rigorous four-year journey to hone her digital marketing skills. Skye will be pursuing the BSc (Hons) Digital Marketing Degree Apprenticeship at Anglia Ruskin University. […]
Amplify your leadership voice: LinkedIn’s thought leadership ads
In a digital age dominated by instantaneous sharing and vast volumes of information, how do business leaders stand out? How can they carve a niche for their unique perspective and establish themselves not just as leaders, but thought leaders? The solution might be simpler than you think, nestled in LinkedIn’s innovative ad format: Thought Leadership […]
Understanding Generation Alpha: motivations and priorities
Although many brands are embracing Gen Z, their younger siblings, Gen Alpha, are less talked about. While this audience is still young, they shouldn’t be ignored, as there’s evidence of ‘upageing’ (growing up faster and at a younger age), and that they have spending power and influence beyond their years.
Ella graduates to a career with Mobas
Mobas has welcomed back a ‘new’ member to our Client Experience team who made a fantastic impression on both colleagues and clients when she first spent time with us. Ella Pickering graduated this year from Lancaster University with a first-class honours BSc in Marketing and Design. As part of her course she had spent a […]
Mobas unveils comprehensive guide to research for strategic business growth
In an era of dynamic economic shifts and unforeseen market changes, having access to accurate and timely insights is the linchpin of success for any business. Recognising this imperative need, the insight team at Mobas has crafted a robust guide to conducting research that aims to empower businesses across various sectors.
Work Experience at Mobas: An Overview
Written by Dante Izuogu Embarking on work experience can be an intimidating prospect for many. The thought of stepping out of the familiar school routine and into the world of work can be quite daunting. The first hurdle to overcome is finding a placement that aligns with your interests, followed by the fear of making […]