When it comes to addressing quiet quitting, everyone has a role to play
Hot on the heels of the ‘great resignation’, a new buzz phrase is in town. ‘Quiet quitting’ might be new to you, but over half a million videos are dedicated to it on TikTok alone. While the phrase was previously unknown, the concept of quiet quitting is nothing new. In this article Mobas MD Adam […]
Mobas appoints Zoë Noyes as Account Manager
We’re delighted to announce that Zoë Noyes joined us as Account Manager earlier this month.
Mobas appoints Matt Higgs as Brand and Insight Strategist
We are delighted to announce the appointment of Matt Higgs as Brand and Insight Strategist.
The cost of time and the value of brand investment
Lack of investment in brand strategy is more than just short-sightedness. Mobas CEO Rob Bryant argues that too many directionless brands are wasting money on marketing activity that can’t hope to deliver reward. A brand, we often have to remind people, is much more than a colour and a logo. It’s a promise that mustn’t […]
On the Radar – September Edition
Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform today’s business landscape. What you should be reading, listening to and attending this month.
Let go of the fire hose
Is it time for business leaders to ‘let go of the fire hose’ and move on from the negative behaviours that have been adopted during a crisis? Mobas CEO and Founder Robin Bryant explains why now is the time to move on.
What makes a successful M&A brand integration?
When a merger or acquisition happens, it’s not only the two companies that come together: what about the brands? Head of Brand Strategy and Insight, Katie Vickery, outlines what makes a successful M&A from a brand perspective and what considerations you should take when starting out on this exciting (and often daunting) venture.
Is your marketing under developed?
If a bad workman blames their tools, then a poor marketer blames the tactics! The property market is booming, yet Purple Bricks, the online estate agent which was founded in 2012 by Michael Bruce and Kenny Bruce, is having a bad time of it. Mobas MD Adam Tuckwell examines the truth behind the reasons given […]
Either way up
A typographically ingenious logo is the perfect way to get your brand talked about, argues ambigram fan and Mobas’ Head of Copy, Clive Weatherley. I love an ambigram. I remember, as a child, seeing one for the first time. I was on a tube train and boredly reading the poster cards above the seats. The […]
Why understanding HR is crucial for successful marketing – and vice versa
Head of Brand Strategy and Insight, Katie Vickery explores the interdependencies between Marketing and HR departments within a business: why they need each other and how to implement this within a business successfully. When supporting clients on business and brand solutions, we naturally get under the skin of the business and what makes it tick. […]