How to measure the impact of a brand launch
Nurturing a brand after launch is as important as the work that goes in to developing it in the first place argues Mobas CEO Robin Bryant.
The Power of digital presence in the membership sector
What is digital presence and why is it important for membership organisations A digital presence is the way an organisation or individual is represented online. This can include websites, social media, and email. For membership organisations, a strong digital presence is essential for attracting and retaining members. In today’s world, people are increasingly turning to […]
Six B2B marketing trends for 2023
As we approach the end of the year, marketing teams are already setting their sights on 2023, developing their strategies and considering how to build their brands through a managed marketing programme. To help guide them on this journey, Mobas CEO Robin Bryant has collated his list of six tends to be mindful of in […]
At what point does my business need a CRM platform?
Peter Chaloner, Mobas’ Chief Digital Officer, questions why so many small businesses don’t take advantage of a CRM platform sooner when there are so many business benefits. At what point does my business need a CRM platform? I recently wrote an article about the importance of good customer experience (CX) throughout the customer life-cycle. To […]
On the radar – October Edition
Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform today’s business landscape. What you should be reading, listening to and attending this month.
Mobas becomes a HubSpot Solutions Partner
Mobas is proud to announce that they have become an official HubSpot Solutions Partner agency, recognising the firm’s ongoing commitment to integrated marketing methodology in their campaigns. By joining the Partner Programme, Mobas are now expertly equipped to support clients as they migrate their business and sales management to HubSpot, a leading CRM platform for […]
Mobas welcomes Joanne Vail-Iodice to its Client Services team
Mobas has appointed Joanne Vail-Iodice as a Client Account Manager. With a passion for design and branding, Jo has worked for clients such as Vodafone, Whitworths, The Co-op, Powters Newmarket Sausages, the NHS and 66fit. She has experience working within many sectors such as healthcare, technology, hospitality, and holiday parks. Jo commented: “After working previously […]
Mobas is now a Market Research Society Company Partner
We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.
Employee engagement: now is the time to act
Mobas’ Head of Client Services, Lorna Hopkins, explores how the pandemic has seen the perception of employee wellbeing transform from a nice-to-have or luxury to an essential component of everyday corporate life. In this article, Lorna explores how the past 12 months has impacted the way we work and shares her learning from how businesses […]
Understanding and embracing corporate storytelling
Storytelling is inherently human. We tell a story in almost all our conversations. A good, engaging story seeks to entertain, enhance the reader’s emotional state, impart knowledge, and add longevity to our history by engaging with new, younger audiences. We’ve been telling stories in various ways throughout human history, from the ancient Egyptians’ hieroglyphics to […]