What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Good Business Charter accreditation
The Mobas team are delighted to announce we have signed up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Are we making or following the trends?
Senior Account Manager, Emily Hutson, weighs up the pros and cons of being an earlier adapter for new technology, joining the party too late, and the value of knowing your audience when choosing to set the trend.
Mobas appointed by leading veterans charity
How has your mental health fared during lockdown? Did you experience unwanted, unexpected, and sometimes unexplained feelings for the first time as the country was forced into restrictions not seen in our lifetimes?
Mobas and Royal Society of Chemistry scoop two prizes at MemCom Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2021 MemCom Awards. The campaign won Gold in the Best Use of Video and the Best Use of Social Media categories.
Understanding the social media generation
In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]
How to succeed in PR
By Lydia Harris, Intern in Mobas’ PR team.
Mobas remembers fallen heroes with Cambridge American Cemetery
Mobas has been appointed by the Cambridge American Cemetery to work in partnership and help remember fallen heroes from World War II.
Be warned! Content makes for a rubbish king
In January 1996, Bill Gates wrote an essay published on the Microsoft website titled “Content is king”. While Gates was writing about how the creation of meaningful content would allow the internet to flourish, the phrase resonated in the minds of many in marketing. In this article, Mobas’ Commercial Director Adam Tuckwell explains why this […]