Archives

Mobas to develop cancer awareness campaign

Many men are leaving their wellbeing to chance, sometimes with shattering consequences, according to research that suggests they are far less willing than women to access NHS services. In an effort to turn the tide and change behaviour, The North East London Cancer Alliance (NEL CA) has appointed Mobas to develop and launch a campaign […]

It’s time to open up to ESG

ESG, three letters you may have seen, heard and dismissed as ‘not relevant to your business’. If you aren’t planning to seek investors or float your business, ESG would have been an abbreviation that didn’t resonate. However, the world is changing, and a business’s Environmental, Social and Governance policies are migrating away from investors and […]

My first month at Mobas

If you’re anything like me (a Cambridge-based 20-something looking to build a career in PR or marketing at an agency), then you’ll have heard of Mobas.

Mobas opens Transformation Hub and embraces agile working

Mobas, the Cambridge-based transformation business, has responded to the disruption of the Covid pandemic by seizing the opportunity to embrace a more agile approach to how the team operates and works with the agency’s partners.

Meet the Transformers – Emily Hutson

In the latest instalment of our Meet the Transformers Series, Emily Hutson, Mobas’ Senior Account Manager, discusses what makes Mobas’ approach so different and why Mobas is a great place to work.

GA4: Make the move before it’s too late

Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]

The role of a project manager

What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]

There to be broken

Clive Weatherley, Head of Copy, argues why some, and only some, laws of the English language can be happily ditched.

So, who has added more style to the Euros? Are you BBC or ITV?

As we approach the peak of Euro 2020, Creative Director Greg Bryant looks at how the two main broadcasters have branded and presented the tournament this year. We’ve waited a little longer for this tournament than usual, so obviously the anticipation has grown. I love these tournaments: I love everything around them, the whole event. […]