Stop budgeting blind: Six shifts to nail your 2026 Marketing plan
As planning and budgeting season for 2026 gets underway, there’s a risk of defaulting to last year’s playbook. But the brands and organisations that thrive next year won’t be the ones repeating what worked before. They’ll be the ones making sharper choices, aligning resources to where they have the greatest impact, and building flexibility into […]
Is your brand AI-ready?
In an increasingly automated landscape, the strongest commercial differentiator isn’t your tech stack, it’s your brand. As AI begins to commoditise delivery, businesses must ensure their brand is positioned to protect value, justify pricing, and build long-term equity. If your competitors can offer the same speed, insights and automated delivery, how will your organisation stand […]
Why cutting marketing spend could cost you more: the case for Market Intelligence
Businesses in the UK are facing unparalleled challenges, with rising operational costs, cutbacks in consumer spending, and ongoing geopolitical uncertainties having further strained economic confidence. Amid increasing cuts to staff and marketing budgets across the UK, many businesses believe that reducing marketing spend is a necessary cost-saving measure. However, in challenging economic times, as we […]
Why employer branding is the missing link in your business strategy
A recent survey showed that 59%[1] of us globally are unhappy in our jobs. Not only is that a very sad statistic but it also equates to $8.8 trillion dollars in lost productivity, so this is having a devastating impact on businesses around the world. What if businesses could change this? By shaping workplace culture […]
New beginnings at Mobas: celebrating our latest wins and campaign launches
Spring signals a season of growth and fresh opportunities — and at Mobas, that spirit is in full bloom. We’re proud to share some exciting new partnerships and project wins that mark a bold start to the year. Following a highly competitive pitch process, we’re honoured to have been appointed by East Anglian Air Ambulance […]
A night to remember – celebrating with clients, partners and friends
May marked a truly special moment in the Mobas journey as we officially opened the doors to our new office at 95 Regent Street, Cambridge. And what better way to celebrate than with the people who make everything we do possible – our amazing clients, partners and friends? From the first arrival to the final […]
Mobas expands team with 3 new hires to support strategic growth.
As part of our continued growth and commitment to delivering exceptional client experience, Mobas is delighted to welcome three new talented professionals to the team. With expertise spanning digital marketing, client services and commercial strategy, our newest Mobees will play a key role in continuing to strengthen our capabilities and enhancing the value we deliver […]
A new era for Mobas
We’re thrilled to share some exciting news about Mobas’ next chapter! As part of our continued growth strategy, we are relocating to 95 Regent Street, Cambridge, from March 31st 2025. A beautiful, creative space where we hope to welcome you shortly! Cambridge is renowned as a hub for innovation, entrepreneurship, and dynamic business thinking—values that […]
Our skills and experience, in your team
We all know the phrase “work with someone, not for them” means to collaborate and contribute in partnership.
Family matters: brand-powered growth for family businesses
Family businesses have long been the backbone of the UK economy. But there are both specific challenges when growing a family-owned organisation. Whether it’s distinguishing the company brand from the founder’s personality, positioning the firm to embrace new opportunities, or achieving smooth succession, there are specific issues that Mobas frequently helps family firms face.